Like other living organisms, corporations strive to survive. They require energy in the form of money, labor, and other resources in order to sustain themselves. Unless they receive a fresh and constant flow of energy they tend to stagnate, diminish and die off. Of course, they have no material bodies of their own and must still rely on humans to maintain them, to feed them, to be their physical circulatory system and to host them within their minds.
So how does a disincarnate entity like a corporation get humans to feed it with their energy?
Similar to the way an angler fish has evolved a dangling light to attract prey, the corporation has evolved branding to capture the attention and activate the imagination of you, the consumer.
It runs deeper than simple hunting and consuming. A successful corporation is one that can maintain and milk its target. They have evolved a variety of strategies for doing this. By being the only provider filling a “need” (real or manufactured) when they can, providing the illusion of choice when they can’t, becoming associated with the premium version of a thing, or the affordable alternative to the premium version, and so on.
Modern humans have evolved an unconscious symbiotic relationship with the brands that populate our mental lives, in which they provide for our needs, and we use our life energy to gather and provide them with the resources they need to survive in our meme pool.
So are corporations demonic egregores? They certainly have a unique place in modern human culture.
We’re curious to learn your thoughts.
Stay tuned for the 33rd Parallel podcast All About the Demons, where we figure out once and for all what exactly demons are.